An electronic apparatus includes a communication unit that performs wireless communication which uses an internal access point, a processing unit, and a display unit. In a state where the number of terminal apparatuses that establish a wireless connection to the internal access point reaches an upper limit value, in a case where a wireless connection request is received from a terminal apparatus that does not establish a wireless connection, the processing unit rejects the wireless connection request and performs processing that displays an alert in a first display mode on the display unit. Moreover, in a case where, until a given period of time has elapsed after the alert was kept non-displayed, the wireless connection request is again received from the terminal apparatus, the processing unit performs processing that sets a mode for displaying the alert to be a second display mode.