One embodiment of the present invention relates to a method for a user equipment to transmit a device-to-device (D2D) signal in a time division duplex (TDD) wireless communication system, the method comprising the steps of: generating a primary synchronization signal and a secondary synchronization signal; and transmitting a subframe in which the primary synchronization signal and the secondary synchronization signal are mapped, wherein, if the cell selection reception level value and the cell selection quality value of the user equipment are all greater than 0, then the user equipment applies a fixed timing advance offset value (e.g. 624 Ts) that is greater than 0 when transmitting the subframe.