A suite of tools for creating an Immersive Virtual Environment (IVE) comprises multiple software applications having multiple respective user interfaces that can each interface with a centralized database to design and develop immersive content for a game-based learning product in an IVE. According to some embodiments, this data-driven IVE production process may utilize tools having a “picker”-type selection in which selection menus are populated directly from database data, helping reduce data duplication, simplify tool design, and streamline the IVE production process.