A printing apparatus capable of improving user-friendliness when the user inputs a print job via wireless direct communication in a case where a setting of reservation printing is active. The printing apparatus has a wireless direct communication function and a reservation function for reserving a received print job. A setting unit sets whether or not to use the reservation function. A determination unit determines whether or not the print job received by the printing apparatus is a print job received by the wireless direct communication function. A control unit prints the received print job without reservation according to determination by the determination unit that the received print job is a print job received by the wireless direct communication function, even in a case where use of the reservation function has been set by the setting unit.