Disclosed herein are system, apparatus, article of manufacture, method, and/or computer program product embodiments for creating and managing a software application. In an embodiment, an application template may first be identified. Application creation configuration information for a new software application may then be determined based on the identified application template. Application source code information may be generated based on the application creation configuration information and stored in a provisioned application source code data store. A build of the application source code information may then be initiated to generate the software application. An application infrastructure configured to host the software application may be provisioned in an infrastructure services provider system, and the software application may be automatically deployed to the provisioned application infrastructure including appropriate security concerns. Additionally, application infrastructure and deployment telemetry may be generated to monitor health of software application and associated infrastructure.