A method of outputting a recommended item implemented by a computer, the method includes: obtaining information on a search item selected by a user when the user searches for an item on an item search screen; storing the information on the search item obtained in the obtaining in a storage unit that stores information on a search item that a plurality of users have selected in the past with respect to each user; identifying a similar user to the user by referring to the storage unit; and outputting information on an item that the similar user has referred to in the past to the user as information on a recommended item.