Embodiments of the present application relate to the technical field of computers, and in particular, to a method and a server for displaying access content, which are used to resolve the problem existing in the prior art that because information is inaccurately transmitted, a user may interrupt access or perform repeated access, causing a resource waste for a computer system or an Internet system. According to the embodiments of the present application, access content requested by a first user is determined according to an access request of the first user, a presentation identifier corresponding to a second user identifier comprised in the access content is determined, and the access content is returned to the first user, so that a peer end displays the received presentation identifier, thereby improving accuracy of information transmission, reducing the occurrence of interrupted access or repeated access of a user due to inaccurate information transmission, and reducing the resource waste caused for a computer system or an Internet system.