A bottle holder apparatus and method of use. The cover of the bottle holder may have a front portion with a bottle holder strap, and may optionally be reversible to a back portion also having a bottle holder strap. The bottle holder may have neck straps, which may be adjustable, and an inner cavity in which a pillow can be disposed, which may support a bottle at a desired feeding angle. This may, in combination with adjustable neck straps, allow for a variety of positions or feeding angles to be defined. In one variation, the pillow and cavity may be U-shaped and centered around a divot, which may provide additional stability to the bottle. The bottle holder strap(s) may have one fixed or relatively fixed end, and one removable end, such that the bottle holder strap(s) can be easily removed and replaced in order to hold a bottle.