A recording apparatus includes a recording head, a circulation channel, a concentration acquisition unit, an adjustment unit, and a control unit. The recording head includes a plurality of discharge ports through which ink is discharged and a pressure chamber being in communication with the plurality of discharge ports. The circulation channel is in communication with the pressure chamber to circulate the ink between the pressure chamber and an external portion thereof such that the ink is supplied to and collected from the pressure chamber. The concentration acquisition unit is configured to acquire concentration information about an ink concentration in the circulation channel. The adjustment unit is configured to adjust a timing to discharge the ink based on the concentration information. The control unit is configured to control a recording operation of recording by discharging the ink from the recording head such that the ink is discharged at the adjusted timing.