A vehicle seat control system comprises a plurality of seats, a plurality of wireless receivers arranged about the seats, a controller for each of the seats, and a data network between the wireless receivers and controllers. Each of the seats has a seat customization function controlled by its controller. The wireless receivers receive a wireless signal from a portable electronic device. At least one of the controllers measures signal strengths and times of flight for the wireless signal using the wireless receivers, analyzes the signal strengths and times of flight to detect a location of the electronic device, and determines if the location is in any of the seating zones. When the location is in one of the seating zones, the seat customization function for the seating zone with the location is controlled according to the electronic device.