A virtual reality interaction method comprises: continuously acquiring image information in front of a user; recognizing a preset interactive object by recognizing a preset identifier in the image information, a surface of the preset interactive object having one or more of the preset identifiers; recognizing a hand action of the user according to the image information; and simulating an interactive action of the user on the preset interactive object in a virtual reality environment according to the hand action and a position of the preset interactive object. The virtual reality interaction method provided by the present disclosure can accurately simulate an interactive action of the user on a real object in a virtual reality environment, thereby improving user experience of virtual reality.