Aspects of the present invention disclose a method, computer program product, and system for prioritizing search engine results based on a current location of a user. The method includes one or more processors determining that a user enters a zone within a venue based on monitoring a computing device of the user moving through the venue. The method further includes one or more processors performing a search, while the user is within the zone, based on a search query input by the user into the computing device of the user while the computing device is within the zone. The method further includes one or more processors prioritizing results of the search to create a set of results that are based on the search query input by the user and the zone within the venue.