Systems and methods for binding content to pairing of a playback device and removable memory storage device are disclosed. In one embodiment, a method for requesting authorization to play content using a playback device and a removable memory storage device includes retrieving a coupon identifier from a removable memory storage device while it is attached to the playback device, generating a coupon code using the coupon identifier, sending a request for storefront token that includes a device match data token and an application identifier, receiving a storefront token associated with a storefront identifier where the storefront identifier identifies a storefront application, sending a request for ticket token that includes the coupon code, the storefront identifier, and a content identifier that identifies the content, sending a request for license file that includes the ticket token, and receiving a license file that grants playback rights to the piece of content.