A method of tuning a generative model may be provided. A method may include receiving, at a first generative adversarial network (GAN), a first input identifying an item and at least one user-defined attribute for the item. The method may also include generating, via the first GAN, a first image of the item based on the first input. Further, the method may include receiving, at a second GAN, the first image and a second input indicative of a desire for more or less of the at least one user-defined attribute. Moreover, the method may include generating, via the second GAN, a second image of the item based on the first image and the second input.