A visual communications (VC) tool enables visual communication over a data communications network. An email is sent to a recipient containing a link to a first visual arrangement generated by a sender. The first visual arrangement may include images of various products. The first visual arrangement is displayed via a web browser in a first display area of the VC tool in response to actuation of the link in the email message. The recipient then selects a first image in the first display area. The selection may include dragging and dropping the first image into a second display area of the VC tool. The selection triggers the generating of a second visual arrangement which includes a copy of the first image. The copy of the first image is displayed in a second display area concurrently with the display of the first image in the first display area.