Invention Grant
- Patent Title: Method and system for automatic optimal advertising determination within a virtual universe
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Application No.: US12186266Application Date: 2008-08-05
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Publication No.: US10699282B2Publication Date: 2020-06-30
- Inventor: Rick A. Hamilton, II , Brian M. O'Connell , Clifford A. Pickover , Anne R. Sand , Keith R. Walker
- Applicant: Rick A. Hamilton, II , Brian M. O'Connell , Clifford A. Pickover , Anne R. Sand , Keith R. Walker
- Applicant Address: US NY Armonk
- Assignee: INTERNATIONAL BUSINESS MACHINES CORPORATION
- Current Assignee: INTERNATIONAL BUSINESS MACHINES CORPORATION
- Current Assignee Address: US NY Armonk
- Agency: Roberts Calderon Safran & Cole, P.C.
- Agent Brian Restauro; Andrew M. Calderon
- Main IPC: G06Q30/02
- IPC: G06Q30/02
Abstract:
A method implemented in a computer infrastructure having computer executable code includes receiving advertising criteria, collecting advertisement cost data, and detecting virtual universe (VU) data. Additionally, the method includes determining optimal advertisement parameters based on the advertising criteria, the advertisement cost data and the VU data, and at least one of displaying the optimal advertisement parameters and invoking an advertisement in the VU in accordance with the optimal advertisement parameters.
Public/Granted literature
- US20100036718A1 METHOD AND SYSTEM FOR AUTOMATIC OPTIMAL ADVERTISING DETERMINATION WITHIN A VIRTUAL UNIVERSE Public/Granted day:2010-02-11
Information query
