Invention Grant
- Patent Title: Methods and apparatus to correct attribution errors and coverage bias for digital audio ratings
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Application No.: US15194113Application Date: 2016-06-27
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Publication No.: US10699286B2Publication Date: 2020-06-30
- Inventor: Dipti Umesh Shah , Edward Ellis Cohen , Antonia Toupet , Helena Mendrisova
- Applicant: The Nielsen Company (US), LLC
- Applicant Address: US NY New York
- Assignee: The Nielsen Company (US), LLC
- Current Assignee: The Nielsen Company (US), LLC
- Current Assignee Address: US NY New York
- Agency: Hanley, Flight and Zimmerman, LLC
- Main IPC: G06Q30/02
- IPC: G06Q30/02 ; H04H60/58 ; H04H60/45 ; H04H60/31 ; H04H60/76 ; H04L29/06

Abstract:
Methods, apparatus, systems and articles of manufacture to correct attribution errors and coverage bias for digital audio ratings are disclosed. An example method includes applying, by executing an instruction with a processor, a duration-based count matrix to first demographic data associated with collected impressions of digital audio to determine second demographic data, the duration-based count matrix being based on a misattribution adjustment matrix, applying, by executing an instruction with the processor, a coverage adjustment vector to the second demographic data to determine third demographic data, applying, by executing an instruction with the processor, a scaling factor to the third demographic data to determine fourth demographic data, and generating, by executing an instruction with the processor, ratings data at a daypart-level using the fourth demographic data, the ratings data associated with the digital audio.
Public/Granted literature
- US20160379234A1 METHODS AND APPARATUS TO CORRECT ATTRIBUTION ERRORS AND COVERAGE BIAS FOR DIGITAL AUDIO RATINGS Public/Granted day:2016-12-29
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