In this disclosure, a system and method for displaying digital flyer having dynamic flyer content on a communication device are disclosed. The system includes a communication module configured to request for a digital flyer from a server and to receive flyer content of the digital flyer from the server, the digital flyer comprising a source flyer image for the flyer content, the source flyer image having one or more regions and an associated modular co ordinate system, a flyer processing module configured to collect selection information and for generating a request for the digital flyer, the request including the selection information, and a flyer display module configured to display the flyer content communicated from the server, the flyer display module displaying the flyer content using the modular co-ordinate system.