In a method of structured communications, responsive to a user interacting with an observation platform via a software application installed on a first communication device belonging to the user, a signal is received by a computer system of the observation platform. The computer system is associated with an organization. The computer system identifies credentials of the user. The computer system accesses a profile associated with the credentials the user. The profile includes a history of the user's activities associated with the organization. The computer system utilizes the profile of the user to determine a person representing the organization to place in contact with the user via the first communication device.