According to some embodiments, data associated with a plurality of potential insurance customers may be received and analyzed to identify a set of similar potential insurance customers. For the set of similar potential insurance customers, at least one customized insurance parameter may be automatically determined and a customized insurance product, including a customized insurance premium value, may be created based on the customized insurance parameter. It may then be arranged for each of the similar potential insurance customers to receive an indication of the customized insurance product.