Embodiments comprise a greeting card with a self-retracting, pullout banner and an activation feature tied a movement of the self-retracting banner. The activation feature may include a visual or audio output and can be provided by an electronic component. The self-retracting banner may be affixed to an edge of the greeting card. A user may extend the banner by pulling the handle away from the greeting card. As such, the self-retracting banner is movable to and between a fully retracted and closed first position and a fully extended and open second position. The activation feature may be a sound activation feature that generates an audio output through a speaker when the self-retracting banner is moved out of the closed first position. Both the activation feature and the self-retracting banner can include content that may supplement a message or artwork included on panels of the greeting card.