An apparatus for traffic management in a telecommunications network, wherein, through said telecommunications network (TLC), data are exchanged by means of at least one software application, includes: a first module configured for acquiring first traffic information (INFO1), at application level, relating to the data traffic exchanged through the at least one application; a second module configured for acquiring second traffic information (INFO2), at network level, relating to the data traffic exchanged through said telecommunications network (TLC); a control module configured for generating output signals (OUT) for managing resources of said telecommunications network (TLC) for the data traffic as a function of said first information (INFO1) and said second information (INFO2).