A speed tier based pricing scheme is utilized to increase average revenue per user (ARPU). To offer a speed tier based pricing scheme, the radio environment at a location of the UE can be analyzed to determine the speed tiers that can be offered to the user. In one aspect, an outer-loop scheduler can be utilized to allocate radio bearers to the UE based on a target data throughout associated with a user-selected speed tier. The priority of the non-guaranteed bit rate (GBR) bearers of the UE can be dynamically adjusted to track the target data throughput. In another aspect, a throttling function can be implemented to limit the data throughput of the UE to the target data throughput.