A method of provisioning entitlement including: receiving within a headend and at a policy management module first conditions and rules for content from a service provider or a third party device; and generating, for a point of presence (POP) device of a customer, a policy for entitlement and usage of content (merged policy). The generating of the merged policy includes: merging conditions and rules of policies including the first conditions and rules to generate the merged policy based on a predetermined hierarchy of the policies. Rules and conditions of the merged policy are multi-dimensional to include customer, POP device, and provider dimensions; and generating a configuration file including conditions or condition based parameters. The method further includes: presenting an offer for the content to the customer via the POP device; receiving an acceptance of the offer from the POP device; and enforcing the merged policy according to the configuration file.