A non-PVC film and film laminate includes a first layer including a polyurethane, a polyurethane-acrylic copolymer, a polyurethane-acrylic blend, and a urethane-acrylic hybrid polymer; and a second layer including a non-polyvinylchloride (non-PVC) based polymer. The film and laminate may be suitable for use in marketing, advertising campaigns, particularly outdoor or other environment impacted promotions, and safety applications. The film and laminate may be transparent, translucent, clear or have other desirable optical properties.