A height adjustable shower head assembly comprising a receptacle adapted for mounting to a ceiling, a reel member provided in the housing, a flexible hose having first end and second ends, the flexible hose is stored on the reel and is adapted to be vertically deployed from the reel and retracted onto the reel, the first end of the flexible hose is connected to a water supply, the second end of the flexible hose is connected to a shower head, whereby the distance of the shower head from the ceiling may be adjusted by selectively deploying or retracting the flexible hose.