A press-in fastener incorporates a compound wave pattern into the shank knurl. The knurl is generally aligned vertically but instead of a straight uniform knurl pattern, the rows of knurls have an undulating curved shape that alternates from a narrow to a wider cross-section as they transverse axially along the length of the pin shank. The knurls are arranged in straight or serpentine longitudinal rows equally spaced around a circumference of the shank. At least one of the rows has a wavy cross-sectional profile in a radial plane containing the longitudinal axis wherein said profile consists of a series of contiguous alternating crests and valleys. The compound wavy configuration of the knurls yields a number of benefits without adversely affecting the manufacturing process. The knurl configuration also reduces the installation force and disruption of the host material while maintaining a better lock on the host material.