An apparatus for viewing an image and a plurality of products simultaneously includes a display case to holds the products. An access panel assembly is placed over an opening in the case to allow access to the products. The assembly includes a transparent electronic display for displaying the image which is located in front of a light guide. A number of illumination devices are placed adjacent to an edge of the light guide to help illuminate the display. A thermal plate is located in close proximity to the illumination devices to conduct heat produced therefrom.