A developing device includes a rotatable developer carrying member, a developer regulating member, and a cylindrical magnetic field generating member provided inside the developer carrying member and including a regulating magnetic pole provided opposed to the developer regulating member. A magnetic flux distribution provided by the regulating magnetic pole includes a first local maximum portion on a side upstream of a closest position between the magnetic field generating member and the developer regulating member, a second local maximum portion on a side downstream of the closest position, and a local minimum portion between the first local maximum portion and the second local maximum portion. A rectilinear line connecting the closest position and a center of the magnetic field generating member is positioned between the first local maximum portion and the second local maximum portion.