Techniques to facilitate acquisition of analytics associated with an application are disclosed herein. In at least one implementation, an analytics function call from main program code of the application to a third party analytics function is monitored. Responsive to the analytics function call, the analytics function call is intercepted and a call handler function is invoked instead of the third party analytics function. The call handler function processes the analytics function call to extract analytics data from the analytics function call. A copy of the third party analytics function is then called.