A computer implemented system for automating the generation of an analytic model includes a processor configured to process a plurality of data sets. Each data set includes values for a plurality of variables. A time-stamping module is configured to derive values for a plurality of elapsed-time variables for each data set, and the plurality of variables and plurality of elapsed-time variables are included in a plurality of model variables. A model generator is configured to create a plurality of comparison analytic models each based on a different subset of model variables. Each comparison analytic model is configured to operate on new data sets associated with current leads, and to output a likelihood of successfully closing an associated transaction. A model testing module is configured to select an operational analytic model from among the comparison analytic models based on a quality metric.