Approaches for displaying a user interface including a map based on interaction data are disclosed. A set of interaction data and can be acquired and stored in a data structure. This data can be associated with a plurality of consuming entities that may have purchased something during these interactions. A set of provisioning entities can be determined based on spending or purchasing habits of the consuming entities. Based on this set of provisioning entities, a user interface can be generated which may include various shapes similar to a heat map. These shapes can indicate an average amount spent in a particular neighborhood, among other attributes.