Intelligent assistant may integrate into social networks and devices to enable efficient messaging within group message threads. Various neural networks may be created and learning behaviors may be modeled to generate custom and context and intent specific intelligent assistants. The social network conversational intelligent assistant agent may be in an always on listen state to join conversations or may be commanded to join a group messaging thread on demand by one or more participants. Various widgets may be enabled to disappear and appear with the chat messages dynamically based on user conversations. A bot directory and marketplace may be enabled to allow for a plurality of assistants to be used across platforms including voice, text, group chat, enterprise messaging, and social networks.