A method includes establishing a connection between a physical signaling module and a physical media module, the physical signaling module configured to establish a connection between two communication endpoints, the physical media module configured to transfer media between the two communication endpoints. The method further includes establishing a connection between the physical signaling module and a media Virtual Network Function (VNF) module, the media VNF module running in a cloud-based environment, the media VNF module configured to transfer media between the two communication endpoints.