Provided are a method, an apparatus and a system for displaying bullet screen information. The method includes playing a target video, and displaying bullet screen information of the target video during the playing of the target video; displaying a reply window corresponding to currently displayed first screen information when a selection instruction corresponding to the first screen information is received; and receiving an information sending instruction corresponding to the reply window, obtaining second screen information input by a user in the reply window, displaying the second screen information corresponding to displaying of the first screen information, and transmitting, to a server, a reply information adding request corresponding to the first screen information, with the second screen information and an identifier of the first screen information being carried in the reply information adding request.