A flexible plastic fishing lure has an integral retainer that is configured proximal to a front end of the fishing lure and has at least one retainer barb. The integral retainer is a harder and tougher material than the plastic used in the body of the fishing lure and is configured to seat over the jig-head barb to prevent the flexible plastic fishing lure from sliding down along the jig-head. The integral retainer has at least one retainer barb that more effectively holds the flexible plastic to the integral retainer. The integral retainer may have extension tabs that extend out radially and in some cases extend out from the flexible plastic body. The integral retainer may also have an aperture that extend along the length of the integral retainer and may be used to inject the flexible plastic into a mold.