A wire type window regulator includes a guide rail, a wire driving mechanism, and a wire guide member. The guide rail guides a slider base to freely move up and down. A window glass is fixed to the slider base. The wire driving mechanism moves the slider base up/down along the guide rail via a drive wire. The wire guide member is disposed on at least one of an upper end and a lower end of the guide rail. The wire guide member changes a routing direction of the drive wire wound around the wire guide member. The wire guide member supports a fixing member that is inserted through the guide rail and that fixes the guide rail and the wire guide member to the vehicle door panel.