Methods, systems, computer-readable media, and apparatuses for providing mobile application management (MAM) functionalities are presented. In some embodiments, a mobile device may initialize a partially managed application associated with a first managed user account and an unmanaged user account. The mobile device may execute first managed tasks associated with the first managed user account in accordance with a first set of MAM policies provided by a first MAM service provider. The mobile device may execute unmanaged tasks associated with the unmanaged account independent of the first set of MAM policies. In some embodiments, the mobile device may initialize the multi-account managed application associated with a second managed user account.