Technology is disclosed for dynamically assigning apps to non-volatile memory based on monitoring the apps' usage of memory resources. For a memory system having a high endurance section, such as binary (or single level cell, SLC) memory, and a lower endurance section, such as multi-level cell (MLC) memory, an app, including both the code for executing the app and the associated data payload, may initially be stored in the lower endurance section. The memory system monitors the activity of the app for high levels of activity and, if the app is being frequently written, the memory system notifies the host. In response, the host can request the memory system to move the app or just its associated payload to the high endurance section.