Invention Grant
- Patent Title: System and method of determining user demographic profiles
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Application No.: US15452432Application Date: 2017-03-07
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Publication No.: US10713671B2Publication Date: 2020-07-14
- Inventor: Timothy C. Vanderhook , Christopher J. Vanderhook , Adityavijay B. Rathore , Manish H. Patil , Nagendra M. N. Sastry , Raviratan Arora , Shanubhog G. Sangameswara
- Applicant: Viant Technology LLC
- Applicant Address: US NY New York
- Assignee: VIANT TECHNOLOGY LLC
- Current Assignee: VIANT TECHNOLOGY LLC
- Current Assignee Address: US NY New York
- Agency: Gates & Cooper LLP
- Main IPC: G06F15/177
- IPC: G06F15/177 ; G06Q30/02 ; H04L29/08
Abstract:
A method determines a user demographic profile of a user that visits one or more websites of a predetermined group of websites. The method includes generating a first record of visits by the user to the websites of the predetermined group of websites. The method further includes providing one or more website profiles comprising demographic characteristics of each website visited by the user of the predetermined group of websites. The method further includes calculating an estimated user demographic profile of the user by using the first record of visits by the user and the one or more website profiles.
Public/Granted literature
- US20170278118A1 SYSTEM AND METHOD OF DETERMINING USER DEMOGRAPHIC PROFILES Public/Granted day:2017-09-28
Information query
