Systems and methods for using wireless beacons in point of purchase (“POP”) displays to facilitate the delivery of consumer oriented content to mobile devices is disclosed herein. A wireless beacon may be used to transmit a wireless signal from a POP display, where the wireless signal includes a first data packet with a unique identifier for the wireless beacon. The wireless signal from the wireless beacon may be received by a mobile device. The mobile device may provide a second data packet to a remote server. The second data packet may include the unique identifier, a time stamp, and a geographic location of the mobile device. The remote server may retrieve retail locations associated with the promotional campaign and a selected time period associated with the POP display from a database coupled to the remote server. The remote server may associate the POP display with the selected retail location.