Invention Grant
- Patent Title: Systems and methods for user propensity classification and online auction design
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Application No.: US15783540Application Date: 2017-10-13
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Publication No.: US10713692B2Publication Date: 2020-07-14
- Inventor: Zhihui Xie , Kuang-chih Lee , Junwei Pan
- Applicant: Yahoo Holdings, Inc.
- Applicant Address: US NY New York
- Assignee: Oath Inc.
- Current Assignee: Oath Inc.
- Current Assignee Address: US NY New York
- Agency: Cooper Legal Group, LLC
- Main IPC: G06Q30/02
- IPC: G06Q30/02 ; G06N5/04

Abstract:
Systems, devices, and methods are disclosed for predicting a dynamic floor price for increasing cleared revenue cleared after a winning bid is determined in an online bid auction. The dynamic floor price is predicted from a cascading classifier strategy implemented through a series of cascading machine learning based classifier models that have been trained.
Public/Granted literature
- US20190114677A1 Systems and Methods for User Propensity Classification and Online Auction Design Public/Granted day:2019-04-18
Information query