A system has mechanism to allow a provider of a product or service to sign up with basic identity information along with any service description resulting in an instant URL as a means for outside parties to contact this provider and engage in multi-modal interactions involving voice, video, chat and media sharing. A single user or a group of users can sign up with this system and provide optionally some contact information such as phone numbers. An URL is instantly generated that can be advertised as hyperlinks to the outside environment such as on a website, email or any other means. This URL can be advertised by the proposed system in various online marketplaces or social networks of the provider as well as on the web to be identified by search engines.