A method for controlling brightness of an image according to the present disclosure comprises the steps of: determining a light source area on the basis of a light signal intensity of pixels included in the image; determining a surrounding area of the light source area in a predetermined manner; and compensating the brightness property of at least one of the light source area and the surrounding area on the basis of at least one of the property of the image, the property of a display device, or property of the surrounding environment.