The present invention discloses an unloading device and a self-unloading display device having a first component or a second component cooperatively installed, the first and the second component respectively have a cooperative installation surface, the cooperative installation surface of the first component is provided with at least one unloading device; the unloading device comprises a driving device and a pushing mechanism; the pushing mechanism is connected to a driving device in a transmission way, the pushing mechanism has at least a set of telescopic dowel bars, an end part of the dowel bar is an inclined surface, a small end formed by the inclined surface is arranged close to the cooperative installation surface of the first component; the driving device drives the dowel bar to move along the cooperative installation surface of the first component, the inclined surface of the dowel bar abuts with and moves along the second component.