An image capturing apparatus comprises: a display capable of displaying a predetermined item; a detection unit that detects a touch operation on a touch panel; an operation unit operated by a same hand as the touch panel; and a control unit that control to, if the operation unit does not accept a predetermined operation, display the predetermined item at a position on the display based on a position at which touch is started on the touch panel in response to the touch operation detected by the detection unit, and if the operation unit accepts the predetermined operation, display the predetermined item at a fixed position even if touch is started, and if the touch position is moved, move the predetermined item to a position by an amount corresponding to the moved amount of the touch position.