The present disclosure discloses a method and apparatus for pushing information. A specific embodiment of the method comprises: acquiring video information of a video played by a user using a terminal, and analyzing the video information to generate a keyword set; selecting at least one piece of candidate push information to generate a set of push information, based on a matching relationship between the keyword set and each piece of candidate push information; and pushing the set of push information to the terminal. This embodiment improves pertinence of the pushing for the information.