A system for dynamically rendering a graphical user interface is disclosed. The system is configured to receive a login information associated with a user. The system then identifies a persona associated with the user based on the received login information. The identified persona is associated with a set of action commands and each action command includes a condition and a content item identifier. The system proceeds to identify the action commands associated with the identified persona, evaluate the conditions associated with the identified set of action commands, and determine the conditions that are satisfied based on the evaluating. Next, the system identifies the content item identifiers associated with the satisfied conditions and retrieves the content items associated with the identified content item identifiers. Then, the system renders the retrieved content items in a graphical user interface.