Targeted information to be shared according to a “pre-analyzed user behavior” of a set of potential candidates is analyzed. The pre-analyzed user behavior is determined from a set of previously conveyed messages from a sender to one of the potential candidates. A list representing a determined subset of the potential candidates and related preference tools/applications is presented to the sender via a user interface. Tools/applications are determined for sending said targeted information content. An action message is sent to the tools/applications of selected candidates, which results in each of the subset of potential candidates receiving the targeted information.