There is provided an image forming apparatus that performs control so as to display a first maintenance screen containing a moving image indicating a work content required to resolve a maintenance event on a display unit in a case where occurrence of the maintenance event is detected by an event detection unit configured to detect the occurrence of the maintenance event that has occurred therein. Then, the image forming apparatus performs control so as to display a second maintenance screen containing the moving image indicating the work content required to resolve the maintenance event on the display unit according to a display instruction issued from a user in a case where the occurrence of the maintenance event is not detected by the event detection unit.